May 15, 2008
The Huge Cost Of Not Paying Attention
I recorded a small business marketing training video for you.
What makes the link mentioned in the video so
important is …. (continued)
May 15, 2008The Huge Cost Of Not Paying AttentionI recorded a small business marketing training video for you. What makes the link mentioned in the video so
Filed under Brain Food by Dave Ledoux.
May 13, 2008How To Create A Free Blog QuicklyIf you have come to realize how important a blog is to your business as an entrepreneur, you may now wonder how to get started and at what cost. Ideally, as a business owner, you will hire someone to create your blog. When first getting started you may want to create it yourself. If this is the case, you will learn where to create a blog. If your virtual assistant has no experience at creating a blog, share this information so he can easily create one for you. Included will be a few tips about using each of the different blog applications most powerfully. WordPress.com is renowned as a blogging platform. Incredibly, it is free and easy enough to set up your blog in as little as five minutes. It's the backbone of what I use here on this blog. When creating your blog, the username you choose will be included in the URL. It’s wise to somehow incorporate your main niche keyword as your username if possible. This will help search engines to find your blog and index it in their listings. The URL will be theusernameyouchoose.wordpress.com When creating the Blog Title make an interesting statement that also uses the niche keyword again. And for Privacy you DO want your business blog to appear in search engines like Google and Tecnorati and public listings around WordPress.com. Why? By having your blog automatically listed in search engines, you will often have traffic to your blog that found it by simply typing in the niche keyword you have used for your title and URL. This is known as organic traffic. Organic traffic is any traffic that comes naturally and without specific effort on your part. This traffic is surfing the “net” looking for information about your niche and is typing in your keyword. Once you sign up for the blog you will receive an email to confirm the new account. Your blog is already created and on the world wide web as simple as that. You can view it or login and start posting information You can upload an avatar so your picture is next to posts you make to your blog. This is a great feature as people like to begin to identify you with some sort of image. The image doesn’t have to be you, but could be a representation of you that you would like to become known for. Avatar simply means a graphical image that represents a person, a personification or attitude depicted. Akismet is a “widget” that can be easily added to your WordPress blog to fend off spam comments. People will often spam a blog with comments just to have their own links in as many places online as possible as this is believed to help their blog positions in search engine indexes. Now you are ready to Write a New Post. Always include top niche keywords in the Title of your posts. Then simply type to your heart’s content as easily as using Microsoft Word and its features. The next simplest free blog you can create is at Blogger.com. Once signed up there are many similarities to WordPress.com for completing your blog setup. Here your blog URL will also be as close to your niche keyword as possible and will be yournichekeyword.blogspot.com A great feature of Blogger.com is that the Advanced Setup allows you to create your blog right onto your website domain. This way you will not have to have the word .blogspot.com in the URL. Having blogspot.com in the URL will not hurt your search engine position but just doesn’t seem as professional as having your blog on a real domain.com Advanced Setup is easy and all you need is the username and password of your hosting server. As you go through the setup process don’t hesitate to call your hosting provider if you have a question about anything regarding FTP. Your hosting provider should be quite happy to give you any information you need and will know what you are asking. They will most likely be very familiar with blogger.com and will know your exact needs. A great feature of creating a blog at Blogger.com is that it’s easy to include your Adsense ads on your blog with a few simple clicks. To use this feature you will need to have an Adsense account at Google.com first. Blogger.com actually belongs to Google.com. Another great feature of Blogger.com the simplicity of adding an RSS Feed to your blog. By having the RSS Feed on your blog visitors can click and add your blog to their list of favorite blogs so they can keep up with your new posts easily without having to constantly go to the blog itself. As a result you will want all Titles of your posts to be compelling enough to cause these people to choose to read the post for that day. By clicking on the title of the post, readers will be taken to your actual blog in one single click. If your title is not compelling they may skim past it and miss your valuable content since the title did not capture their attention. Finally, let’s quickly touch on the ease of creating a lens at Squidoo.com Squidoo.com is a fabulous tool for you to create a blog-type website in minutes. You can use it as a blogging platform as well as an e-commerce platform. The search engines seem to favor Squidoo lenses so it is recommended that you create a lens at Squidoo.com at your earliest convenience in addition to your business blog so the Squidoo lens can link to your business blog. There are many great features and benefits for having a Squidoo lens – so much so an entire report could be dedicated to this topic alone. Meanwhile, at Squidoo.com the instructions are pretty self-explanatory for the basic Squidoo lens. For now, though, just choose and get blogging! Start with WordPress.com and learn all you can there. Then move to the next if desired. ===================================
Filed under Tips by Dave Ledoux.
May 8, 2008Is CNBC Lying To Us?I was sitting at a poker table at the Green Valley Ranch in Vegas last week when I glanced up at the plasma flat screen on the wall. Good old Larry Kudlow was yammering with a bunch of CNBC "experts" on how easily America avoided the recession and laughing at the chicken littles who were crying that the sky was falling. Of course, the real experts at the poker table were snickering. One old fart called Kudlow "a lying douchebag". Oil hit $122.50 a barrel that day. We were paying $3.86 a gallon for the cheap stuff at the pump. What's the economy REALLY like? Do you want to know what I found out about what's going on in the trenches where the real Americans are? Let me know your thoughts. Is there a real recession on? What's the impact on YOUR business? Leave a comment below.
Filed under DAVE TV by Dave Ledoux.
May 4, 2008Help! My Brain Won't Shut OffAn Avalanche of Ideas - How To Manage The Mental Messages You Get Daily As An Entrepreneur. You’re in your car on your way to an interesting gathering of business networkers. Your are imagining the conversation and what you want to say. As you practice your “script” in your mind, an idea pops into the script suddenly and you can’t write it down. What can you do? Develop a system that makes it effortless to keep up with ideas you feel have potential in your business. It’s important to allow ideas to surface and flow through you. As you know ideas can evaporate quickly. There are several possibilities for getting these unexpected thoughts captured without pen, paper, or even computer. 1. You could call yourself and leave a message on your office phone, your cell phone, or your home phone. By doing this you will need to make sure you check your messages pretty quickly and get the ideas in writing or into your computer. This works until you have created a more efficient way to avoid the need to empty your idea messages as immediately as possible. If not captured they can be erased as well as blocking other messages when your voicemail may tend to fill up. Your idea messages can cause it to take more valuable time when trying to get to other saved messages also. Simplify your life. As an entrepreneur you probably have an avalanche of ideas daily. Your mind is open and seeking new ideas. Your subconscious is awakened and listened to. As an employee you probably learned to block your ideas from rising up. You knew they would not be implemented or even acknowledged and desired in the usual J.O.B. type environment. If you are new to being an entrepreneur and don’t have a flood of ideas yet, don’t worry. It’s only a matter of time before they surface. For now choose the technology that you feel most confident in and prepare to use it as your ideas emerge. You couldn’t have been an entrepreneur in a better time in history than right now. Almost every obstacle, every strategy or technique, every task can be made more free and efficient by using technology that is virtually designed for the entrepreneur of today. =============================
Filed under Brain Food by Dave Ledoux.
May 2, 2008How To Blog For BusinessYou must blog consistently if your business is to be successful. Are you resisting this? Let’s see if we can raise your belief in the power of blogging and as a result inspire you to commit to it consistently. Only a few short years ago there was a constant “mantra” that stated, “If you don’t have a website, you are not in business.” Those who shrugged their shoulders at this notion are asking people "would you like fries with that?" today. Think about it. When you meet an entrepreneur promoting his wares what is one of the first questions you ask? “Do you have a website I can check out?” We have come to be conditioned that if a business owner does not have a website, she is not serious about her business. We look at the website to get a feel for the level of professionalism or commitment the owner has regarding the business. Today you seldom see a business card, brochure, advertisement, television show, school system, anything that does not mention a website url on it. Even restaurants have websites and encourage people to sign up or register for topics of interest. The same is now being said about blogs. Your blog can give you the credibility and visibility you need to maintain your “sticky-ness” in the marketplace. By that I mean to maintain long term loyal customers. You are about to discover how easily you can create a blog if you don’t already have one and how to maintain consistency with it as well. First let’s look at some benefits of having a blog from an organic traffic point of view: 1. Google and other search engines love to serve fresh content to searchers who use their search engines. How to maintain your blog once you have it: 1. Some blogs allow for posts to be post dated so they automatically publish on the date you choose. This is a great feature when you want to have fresh posts daily and can only find one block of time to focus on writing for your blog. Write several post dated posts for the week and free yourself until the next week. No blog yet? Following are places where you can create your blog easily and quickly at no cost: 1. http://www.wordpress.com – Simply sign up and follow the instructions. There are countless stories of having thousands of visitors to blogs where the blogger simply posted new information daily without using any other technique for driving traffic. Wordpress blogs automatically ping search engines. They also have tags, keywords that are currently being blogged about so visitors to wordpress.com see and click on them. There are plenty of other places to create free blogs online as well, but this is a great start if you haven’t already put a business blog in motion. Are you still resisting? Still have complaints as to why it’s a problem? Let us know what they are. We will be happy to write out the solutions for you. ============================
Filed under Web by Dave Ledoux.
April 30, 2008If You Want To Be In My Next Book Deadline Is Today!Do you want to be featured in my next book? Hurry…watch this video and take action before midnight tonight - I have room for 3 more submissions!
Filed under Tips by Dave Ledoux.
April 29, 2008Mass Control Rooftop RevelationsThis is the final video from the Mass Control Event last week in San Diego. A couple of thoughts: 1. open bar 4. BIG ANNOUNCEMENT at end of the video.
Filed under DAVE TV by Dave Ledoux.
April 28, 2008Strange Events At Mass ControlThis is the second last video for you from San Diego at the Mass Control Event. Remember to subscribe to the YouTube Channel by clicking the yellow button that says SUBSCRIBE on the top right hand side of the next page. Please rate the video and leave a comment so YouTube knows that a human watched it.
Filed under DAVE TV by Dave Ledoux.
April 27, 2008A Mysterious Blonde With FoodWho was the mysterious blonde woman who kept bringing Matt Gill food during our latest video shoot? And why was she obviously eavesdropping on our conversation about the history of internet marketing? Was she a Frank Kern operative?
Filed under DAVE TV by Dave Ledoux.
April 26, 2008Get Publicity If You Act FastI released another free video for you just now. Do you own a business? Would you like a TON of FREE PUBLICITY? I have a brand new book coming out shortly…I'd love to feature you in it! Watch this 4 minute video on how you can get in front of tens of thousands of prospects…while you're on the page, remember to SUBSCRIBE to the YouTube channel by clicking on the big yellow SUBSCRIBE button.
Filed under DAVE TV by Dave Ledoux.
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